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Our philosophy and the principles that drive us



Can you quickly identify the 10 most decisive variables in the hotel’s profitability? Do you know which distribution channels impact the most impact on your result, and what is the strategy to maximize your occupancy rate? Need to define the hotel’s positioning and define your unique sales proposal? Can you enumerate customer preferences? Do you know the best strategy for your business plan? Let’s start by understanding where you are and where you want to go, and then support management in identifying new advantageous opportunities.


They have in common 20 years of experience in hospitality and a degree in Hotel Management, by the School of Hospitality and Tourism of Estoril. Together they focus on simplifying the customer experience and solving problems. With a close eye on the indicators and the ratios, both see in each hotel a mission and a unique project.

fotografia Eduardo Lopes WHM

Eduardo Lopes

He left Leiria to study Hotel Management at the Escola Superior de Hotelaria and Turismo do Estoril. Meeting and connecting people is something that easily happens every day. From the consultancy in hoteliers real estate investments to hotel management, in Portugal and Luanda, he has been in tourism for 20 years.

Opening the Hotel Baía in Luanda, where he took over as general manager, earned him the recognition of the World Luxury Hotels Awards in two categories.

He focuses on simplifying the customer experience and considers himself a constant researcher. It is usually in this researches that he discovers the next adventure, a different idea to experiment, or the solution to some problems.

Every time he can you’ll see him riding a motorcycle. As a customer, in a hotel or restaurant, you can see “x-raying the operation” at the entrance. Appreciates new concepts, which are reason enough to gather friends and family, on a trip of adventure a discovery.

fotografia Rui Coelho WHM

Rui Coelho

With an MBA from the Lausanne Hotel School, accuracy and indicators, are words that accompany his professional background. They are at the basis of the strategy he creates, in every challenge he assumes.

With 20 years of experience in hospitality, initially graduated in Hotel Management from the School of Hospitality and Tourism of Estoril, began by specializing in wines in Santarém, at Agroalimentar Engineering. Produced it wine in many regions, and it was with the wine that entered the hotels.

From the kitchen, to reception, from the reopening to the renovation of an active hotel, from the costs of revenue management and booking systems, from Lisbon to Luanda and Beira, solving problems is its “hobby”.

Father of three, in his spare time he likes to swim. When he travels for leisure, and enters the hotel as a client, it is certain that the first “look” is clinical. Even before check-in, he will always have already been able to evaluate all the smells, and identify if everything tidy or not.